Тема Оur Britain, is .only a small country, but every part is different. Scotland is a land of mountains, lakes and romantic castles. The
winters are cold, with plenty of snow, but the summers are often warm and sunny. Deer live in the hills, and the rivers are full of salmon. Edinburgh, Scotland's ...
Тема The uniqueness of the British as a people has long been taken granted by foreign observers and native commentators alike. Visitors from overseas,; fromVenetian ambassadors in the late fifteenth century, through intellectuals like Voltaire, to American journalists of the twentieth century, have all ...
Тема Culture of The foundation of the great schools which were named Universities was everywhere throughout Europe a special mark of the new impulse that Christendom had got from the Crusades. A new desire for study sprang up in the West from its contact with the more cultured East. Oxford and Cambridge are the ...
A peculiarity of the American mass communications system is that advertising pays most of the bills. It accounts for around two-thirds of the revenue of the print media, and nearly all the revenue for broadcasting. Only public radio and television, and occasional special interest programming such as religious shows, manage to get by without advertising support.
Advertising's influence in the mass media marketplace has both advantages and disadvantages. On the plus side is the fact that the American people get an incredible variety of information, entertainment, and culture at minimal cost. A disadvantage is that nearly all of America's mass communications is heavily overlain with commercial or persuasive messages. Studies indicate that the average American is exposed to hundreds of commercial/advertising message each day.
All advertising contains both information and persuasion. The classified advertisements in the daily newspaper are almost pure information. So are most of the big supermarket specials. Their primary intention is to advise readers of the availability of a product, telling where, when, and for how much. The audience either want it or they don't. Persuasion is another story.
To set one myth to rest at the onset, advertising does not sell, and cannot sell anything. Advertising predisposes, tips the scales if you like. In Latin, "ad vertere" means "to turn the mind toward".
The American Marketing Association (AMA) defines advertising as "any paid form of nonpersonal presentation and promotion of ideas, goods or services by an identified sponsor." The AMA points out that advertising is a tool of marketing along with the product (and its packaging), price, distribution and personal selling. Unlike public relations, ... остальная часть текста, формулы, таблицы, изображения скрыты
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